Subject: Advertising model.
Dear Madames/ Sirs.
In 2007, I joined the struggle for the disabled in Israel, and since July 10, 2018, I have been doing so as part of the “Overcome” movement, which I joined. In the “Overcome” movement, we try to promote the rights of the “transparent disabled” – people like me, welfare and serious health problems that do not seem obvious to the outside world – which discriminates against other disabled people as well.
I will note that I, as well as my comrades-in-arms, are facing very significant difficulty when it comes to spreading our messages and bringing them to the attention of the general public: lack of budget.
We are people who live on disability benefits from the National Insurance Institute — and in our situation we can not have any budget for that.
Of course when it comes to people who have to deliberate daily between buying basic groceries and buying medicines even very high discounts just won’t help. My situation is personally a little better thanks to relatives who help me — however, I too am ultimately a person living on annuity, and I too have no ability to pay over time to advertising agencies for campaigns on the subject.
I ask you: Is there an economic model in the field of advertising, in which advertising is allowed for a percentage (similar to, for example, what exists in some law firms that deal with financial claims, which instead of collecting fees from the client receive a certain percentage of the claim if successful in legal proceedings)?
And if there is such a model – what is it called, and which companies deal with it?
115 Costa Rica Street,
Entrance A-Apartment 4,
ISRAEL, Zip code: 9662592.
My phone numbers: at home-972-2-6427757. Mobile-972-58-6784040. Fax-972-77-2700076.
post Scriptum. 1) The director of the “Get Over” movement, which is also its founder, is Mrs. Tatiana Kaduchkin, and her phone number is:
You can contact her by phone from Sunday to Thursday ISRAEL time between the hours
11: 00-20:00-and this except for Jewish holidays.
Our movement’s website: https://www.nitgaber.com/
2) Here are some explanatory words about our movement, as they appeared in the press:
Tatiana Kaduchkin, an ordinary citizen, decided to establish the “Overcome” movement with the help of what she calls the “Transparent Disabled”.
To date, about 500 people from all over the State of Israel have gathered in its movement. In an interview with the Channel 7 Diary, she talks about the project and those disabled people who do not receive proper and sufficient assistance from the relevant parties, just because they are transparent.
According to her, the disabled population can be divided into two groups: disabled people with wheelchairs and disabled people without wheelchairs. She defines the second group as “transparent disabled” because she says they do not receive the same services as the disabled with a wheelchair, even though they are defined as having 75-100 percent disability.
These people, she explains, cannot make a living on their own, and they need the extra services that the disabled with wheelchairs are entitled to. For example, the transparent disabled receive a low disability pension from the National Insurance Institute, do not receive certain supplements such as special services allowance, escort allowance, mobility allowance and they also receive a lower allowance from the Ministry of Housing.
According to a study conducted by Kaduchkin, these transparent disabled people are hungry for bread despite the attempt to claim that in Israel in 2016 there are no people hungry for bread. The study she conducted also states that the suicide rates among them are high. In the movement she founded, she works to include the transparent disabled on waiting lists for public housing. This is because she says they do not usually enter these lists even though they are supposed to be eligible. She holds quite a few meetings with Knesset members and even participates in meetings and discussions of relevant committees in the Knesset, but she says those who are able to help do not listen and the listeners are in opposition and therefore cannot help.
She is now calling on more and more “transparent” disabled people to join her, to turn to her so that she can help them. In her estimation, if the situation continues as it is today, there will be no escape from a demonstration of the disabled who will claim their rights and the basic conditions for their livelihood.
3) My website:
4) My ID number: 029547403.